The Brandman says

On behalf of our clients, we at Fasett have always been concerned with what happens in the long run, focusing on a clear and distinct profile, as well as long-term consistency. Our very first client was the BMW dealer BAVARIA, whom we started working with in 1986. Their communication still follows the direction that we chiselled out together from day one. BAVARIA is today the biggest BMW dealer in Norway, and the brand just keeps on growing.

Today we have more than 50 active clients, and we say the same thing to everyone: know what you want, keep your promises, be visible and hang in there. For as long as it takes. Being inconsistent and indecisive, or pulling crazy stunts is rarely the path to progress. This recipe has worked for us in Fasett and today we’re reaping the benefits.

Here are some articles (in Norwegian) from our General Manager Pål – also known as The Brandman:

Sterke meninger i fremtiden (Stavanger Aftenblad, pdf 2,2mb)
Er du redd for å stikke deg ut? (Siden sist 2008, pdf 32kb)
Hold løftet ditt! (Stavanger Aftenblad, pdf 2,4mb)
Er alt og alle blitt merkevarer nå? (Rosenkilden, 244kb)
Viking som en verdifull merkevare (Rogalands Avis, 1,1mb)

“Kunder er ikke nådige! Kloke ord om kunden som partner og om å forvalte merkevaren anno 2012”:
Hvordan jobbe med kunden som partner (Prof. John Walsh i Propaganda24)