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Sandnes Sparebank is a solid medium-sized bank. It has been active as an independent financial player for over 130 years. For our part, we’ve helped develop this bank’s unique identity and position for more than ten years, and this far-sighted long-term collaboration has borne results in several arenas.
What did we do?
Sandnes Sparebank opened offices in Oslo in 2008. Excessively brave, some experts thought, given the economic climate at the time. Welcome and positive, said clients. Hello Oslo, the bank said to new and old customers.
Fasett prepared a soft launch in line with the bank’s positioning in an unsettled financial market. A discreet invitation, small personal ads in the business dailies Dagens Næringsliv and Aftenposten, and no big words or events at fancy bars and restaurants. A sympathetic Hello Oslo, was the message.
The ads featured a yellow line from Western Norway to the centre of Oslo, a line that took the shape of a heart during the launch. This heart also featured in invitations that helped attract a lot of the bank’s target audience to the opening. Sandnes Sparebank is concentrating on the private banking market in Oslo, along with products and services for small- and medium-sized companies.
Paperads:
Lars Hertervigs gate 3 | PO Box 759 Sentrum | N-4004 Stavanger | Norway | Tel + 47 51 84 48 00 | E-mail fasett@fasett.no | Design 