As a way of standing out in a retail banking market characterized by caution, Sandnes Sparebank declared loud and clear that they can offer new clients something more.
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The campaign was launched concurrently in both local newspapers and on billboards, and the message had a twofold mission: to motivate potential customers to change bank, and to assure existing clients that they are in the right place. Other campaigns featured specific products such as mortgages for first-time buyers, and a message about the bank’s brand identity: A little bit simpler, happier and better.

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