Noreco

Fasett has developed a new brand statement and new communication concept for this active exploration company. That new statement is “Insight changes reality”. Knowledge is the most important asset in offshore exploration. More specifically, this insight is about interpretations of geological data and how you place your investments. “We see beyond what others may see” is one of Noreco’s campaigns around this brand promise. In the communications we’ve produced, we’ve done away with the typical visuals of oil platforms and offshore helmets. Instead, we’ve depicted the core message of the campaign: What you see isn’t always what you think you see.